Old Mill Timberyard | 2019 | Byron Bay, Australia

Digital Marketing Consultant

I lead and implement the digital development for this long term established local business in the construction and manufacturing sector.

Scope

You'll find below a summary of intervention’s scope.

Strategy

Established a complete digital strategy, taking into consideration the specificities of the sector and the history of the company.

Visual Identity

Overall responsibility for re-branding and management of the company’s identity (new logo, design guidelines, ad banners, …).

Website

Design and implementation of the new website using Wordpress.

Old Mill website

Traffic generation

Implementation and optimisation of PPC campaigns (Adwords).

Emailing

Coordination and implementation of EDM campaigns (Mailchimp).

Reporting

Data analysis & reporting (Google Analytics, Google Data Studio).