Old Mill Timberyard | 2019 | Byron Bay, Australia
Digital Marketing Consultant
I lead and implement the digital development for this long term established local business in the construction and manufacturing sector.
Scope
You'll find below a summary of intervention’s scope.
Strategy
Established a complete digital strategy, taking into consideration the specificities of the sector and the history of the company.
Visual Identity
Overall responsibility for re-branding and management of the company’s identity (new logo, design guidelines, ad banners, …).
Website
Design and implementation of the new website using Wordpress.
Traffic generation
Implementation and optimisation of PPC campaigns (Adwords).
Emailing
Coordination and implementation of EDM campaigns (Mailchimp).
Reporting
Data analysis & reporting (Google Analytics, Google Data Studio).