UX Design

UX Audit @ Lookmove

May 2019

I conducted a UX audit of Lookmove’s website, a brand new Swiss Real Estate marketplace.

The challenge

Like most startups, Lookmove was born in a hurry and the overall user experience within the marketplace wasn’t always as considered as it should have been.

Aware of the benefits of a good and well though user experience, Lookmove’s wish was for me to analyse and audit their website in order to increase user engagement with a focus on mobile users representing the largest typology of their current traffic.

Lookmove also requested a true pragmatic approach, a “Quick win” in order to capitalise as much as possible off the existing platform considering its young age.

The methodology

Goal definition

The clear definition of the mission’s goals, developed in close collaboration with Lookmove, was a prerequisite for the smooth running of the UX audit and made sure it covered all of their needs. It allowed all stakeholders to have a shared and clear vision of the output expectations.

Outputs: Goals and KPIs associated prioritised, validated and trackable.

User Research

I conducted user testing in order to discover profound information about Lookmove's users, their behavior, preferences and opinions.

Output:

• 6 user testing
• 3 test typologies (In-house / Remote - Self / Moderated)
• 18 findings

Behavioral Data analysis

I used Behavioral Data Analysis to create Data Driven design recommendations.
Behavioral Data is used to identify what behaviors are, or are not, occurring on the platform. This information was critical to have and in depth understanding of Lookmove's users.

Below are some data providers used during this phase of the process:

• Google Analytics
• Lucky Orange

Below are some examples of behavioral data used:

• Heatmaps
• Session recordings
• Funnels and conversions
• Forms
• Bounce rates
• …

Ergonomic analysis

To complete the UX audit of the Lookmove platform, I executed an ergonomic analysis across the entire website based on the famous "Bastien & Scapin Ergonomic Criteria" which lead me to many findings relative to lack of user guidance, users cognitive load and consistency issues.

My findings

56

Recommendations

All recommendations have been categorised, prioritised, justified and illustrated with wireframes.